Story Behind
This visual identity was thoughtfully created to communicate a message of collaboration, innovation, and progress, which are critical to advancing biomedical science and sports medicine.
The design concept stems from the need to bridge disciplines and foster global partnerships to achieve common goals. By aligning issues specifically related to health, the logo symbolizes the interconnectedness of efforts to address challenges in biomedicine and sports medicine. The emphasis on bright colors, dynamic shapes, and circular motion reflects the conference’s focus on diversity and inclusivity.
This concept was chosen to highlight technical and scientific aspects of biomedical and sports medicine. Each element in the logo plays a role in reinforcing these ideas, making it a fitting representation of the conference’s vision and purpose.
Logo’s Representation
Logo was created to represent the brand’s values, identity, and vision.
The logo is built upon an abstract combination of the letters B and S, representing Biomedical Sport Medicine. This synergy reflects the conference's core theme: Advance research on Biomedical Science and Bioscience in Sports Medicine.
The circular pattern with arrows symbolizes cross-disciplinary collaboration. The arrows also represent progress and a clear direction toward achieving global goals.
The eight arrows represent the multidisciplinary fields involved in Biomedical and Sport Medicine. Each arrow symbolizes a unique discipline or area of expertise contributing to the advancement of global health and sports medicine. Together, they emphasize the spirit of collaboration required to address complex challenges.
Research and Innovation.
Prevention and Wellness.
Diagnosis.
Treatment.
Rehabilitation.
Performance Optimization.
Global Collaboration.
Each color in the palette carries deep meaning and aligns with the theme : Blue (#007BFF) : Stability, trust, and professionalism. Green (#28A745) : Balance and growth. Yellow (#FFC107) : Optimism, energy, and innovation. Red (#FF4136) : Passion, courage, and action. Orange (#FF851B) : Creativity and enthusiasm. Purple (#6F42C1) : Wisdom and a global vision for inclusivity. Teal (#20C997) : Harmony between physical and mental health. Pink (#E83E8C) : Empathy and social awareness; supporting equality in healthcare.
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